____________ can be used to position brands either functionally or expressively.
A) Marketing communications
B) Marketing planning
C) Marketing research
D) Marketing orientation

Question

Quizplus · Accepted Answer

Marketing communications include advertising, sales promotions, events and experiences, public relations, and direct marketing, all of which can be used to position brands either functionally (highlighting features, benefits, and performance) or expressively (focusing on the brand's image, values, and personality).

____________ Can Be Used to Position Brands Either Functionally or Expressively