Whilst market segmentation is a useful process for organizations to divide customers into distinct groups for resource allocation purposes, it has been criticized for the following reasons except:
A) It is clear how valuable segmentation is to managers.
B) The process approximates offerings to the needs of customer groups, rather than individuals.
C) There is insufficient consideration of how market segmentation is linked to competitive advantage.
D) It is not clear how valuable segmentation is to managers.
Correct Answer:
Verified
Q1: The method by which whole markets are
Q2: Marketing segmentation is:
A) the process of dividing
Q4: An example of a segmented market would
Q5: Using the family lifecycle concept, which of
Q6: Key variables concern age, sex/gender or gender
Q7: 'Positioning is the means by which goods
Q8: _ can be used to position brands
Q9: Marketing communications can be used in one
Q10: A customized targeting strategy predominates in B2B
Q11: Standard Industrial Classification (SIC) codes are used
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents