Using the family lifecycle concept, which of the following items would be least likely to be marketed to a young single working adult who is still living at home?
A) A recently released portable music device (e.g. Apple iPod).
B) The latest trends in fashion clothing.
C) A new top of the range seven-seater people carrier.
D) A high-end home entertainment centre.

Question

Quizplus · Accepted Answer

A young single working adult still living at home is less likely to have a need for a seven-seater people carrier, which is typically marketed towards larger families or those with significant passenger transport needs. Portable music devices, fashion clothing, and home entertainment centers are more aligned with the interests and lifestyle of young single adults.

Using the Family Lifecycle Concept, Which of the Following Items