An example of a segmented market would be:
A) Honda separating its potential customers into economy car buyers and luxury car buyers.
B) a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
C) high-income and low-income consumers being treated the same at Marks and Spencer (M&S) .
D) Phillips marketing its product to all residents of the European Union with one marketing mix based on the concept 'Sense and Sensibility'.
Correct Answer:
Verified
Q1: The method by which whole markets are
Q2: Marketing segmentation is:
A) the process of dividing
Q3: Whilst market segmentation is a useful process
Q5: Using the family lifecycle concept, which of
Q6: Key variables concern age, sex/gender or gender
Q7: 'Positioning is the means by which goods
Q8: _ can be used to position brands
Q9: Marketing communications can be used in one
Q10: A customized targeting strategy predominates in B2B
Q11: Standard Industrial Classification (SIC) codes are used
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