An activity in a marketing plan, in which a marketing mix for each target market segment has to be developed along with a specification of who is responsible for the various activities and actions, and the resources that are to be made available, is referred to as:

Question

Quizplus · Accepted Answer

Developing a marketing mix for each target market segment, specifying responsibilities, and allocating resources are key components of a marketing programme.

An Activity in a Marketing Plan, in Which a Marketing