_____________ should be undertaken on a regular, annual, basis and be regarded as a positive activity that can feed into marketing strategy and should not be instigated in response to a crisis.
A) PESTLE analysis
B) Product portfolios analysis
C) Marketing audit
D) Environmental scanning

Question

Quizplus · Accepted Answer

A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. It should be done regularly, not just in response to a crisis, and can positively influence marketing strategy.

_____________ Should Be Undertaken on a Regular, Annual, Basis and Be