………….. comprise indicators of the relative performance of the company and include measures such as profitability, market share and revenue. They also include measures of awareness, customer satisfaction and retention/loyalty
A) portfolio issues
B) marketing audit
C) internal metrics
D) External metrics

Question

Quizplus · Accepted Answer

External metrics are measures of a company's performance that are based on data from outside the company, such as market share, revenue, and customer satisfaction.

………… Comprise Indicators of the Relative Performance of the Company