Companies frequently develop new propositions based on their competitor's offerings, through _________ strategies. In fact, this kind of strategy lies at the heart of the inability of firms to turn their technological advances into sustainable competitive advantages.

Question

Quizplus · Accepted Answer

Me-too strategies involve developing products or services that mimic those of competitors. This approach can lead to a lack of differentiation and sustainable competitive advantage because it focuses on copying rather than innovating.

Companies Frequently Develop New Propositions Based on Their Competitor's Offerings