As intangible services have increased in their importance the marketing mix, the 4Ps theory has been further developed to incorporate an additional 3Ps; creating the 7Ps of services marketing. These new 3Ps include:
A) people, profit and processes.
B) processes, promotion and people.
C) physical evidence, people and processes.
D) place, people and processes.

Question

Quizplus · Accepted Answer

The additional 3Ps in the 7Ps of services marketing are physical evidence, people, and processes. This expansion from the original 4Ps (product, price, place, promotion) acknowledges the unique challenges of marketing intangible services.

As Intangible Services Have Increased in Their Importance the Marketing