The Chartered Institute of Marketing (CIM) definition of marketing differs to the definition offered by the American Marketing Association (AMA) in that it focuses on 'satisfying customer requirements profitably' as opposed to 'delivery of value'?

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The CIM definition emphasizes "satisfying customer requirements profitably," highlighting the importance of meeting customer needs in a way that is financially beneficial for the company. In contrast, the AMA definition focuses on the "activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large," which centers more broadly on the delivery of value to various stakeholders.

The Chartered Institute of Marketing (CIM) Definition of Marketing Differs