B2B marketing is essentially the same as consumer marketing

Name: B2B marketing is essentially the same as consumer marketing
Brand: Quizplus
Rating: 4.8 (38 reviews)

Question

Quizplus · Accepted Answer

B2B (Business to Business) marketing focuses on the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (thus involving a more complex decision-making process), whereas consumer marketing targets individual consumers who are buying for personal use.

B2B Marketing Is Essentially the Same as Consumer Marketing