The following item appears on a paper-and-pencil questionnaire administered at the mall: Just another facial tissue___/___/__/___/____/___/A very special facial tissue.
The item exemplifies which type of scale?

Question

Quizplus · Accepted Answer

This item exemplifies the Osgood semantic differential scale, which measures people's attitudes or feelings towards a concept by having them rate the concept on a series of bipolar adjectives (in this case, "Just another facial tissue" vs. "A very special facial tissue").

The Following Item Appears on a Paper-And-Pencil Questionnaire Administered at the Mall