A consumer in an auto parts store is asked to complete a survey with regard to a particular brand of motor oil.The scale used in the survey looks like this: $\begin{array}{ccccc}
\text { Like } & \text { Like Somewhat } & \text { Neutral } & \text { Somewhat Dislike } & \text { Dislike } \
1 & 2 & 3 & 4 & 5
\end{array}$ Which type of scaling method is being used by this researcher?

Question

Quizplus · Accepted Answer

The researcher is using Likert scaling as it involves a 5-point scale where respondents indicate their level of agreement or disagreement with a statement. In this case, the statement is regarding the consumer's liking of a particular brand of motor oil. The scale ranges from "Like" to "Dislike" with numerical values ranging from 1 to 5. Likert scaling allows for the measurement of attitudes and opinions on a bipolar continuum.

A Consumer in an Auto Parts Store Is Asked to Complete