To monitor what really prompts consumers to purchase a particular product at the "point of choice," the market researcher should use which of the following?

Question

Quizplus · Accepted Answer

Direct observation allows the researcher to witness the consumer's behavior at the point of choice, providing accurate and detailed insight into the factors that drive their decision-making process. Focus groups, in-depth interviews, and phone interviews rely on verbal communication, which may not always accurately reflect consumer behavior at the point of choice.

To Monitor What Really Prompts Consumers to Purchase a Particular