A disadvantage of focus groups as compared to other tools in the assessment of consumer behavior is the

Name: A disadvantage of focus groups as compared to other tools in the assessment of consumer behavior is the
Brand: Quizplus
Rating: 4.8 (63 reviews)

Question

Quizplus · Accepted Answer

Focus groups are known to have lower reliability than other tools such as surveys or experiments. This is because the opinions expressed in a focus group are based on a small sample size and may not accurately represent the views of the entire target population.

A Disadvantage of Focus Groups as Compared to Other Tools