In a study of Facebook users, the Pew Research Center found that more than half of those surveyed said they were "not very comfortable" or "not at all comfortable" with Facebook tracking their activities to create a list of their interests and traits. PR practitioners must balance these concerns with the high demand consumers have for _______________.

Question

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Personalized content is highly demanded by consumers, who often expect content and advertisements to be tailored to their interests and preferences. This requires a balance with privacy concerns, such as those related to tracking activities for creating interest lists.

In a Study of Facebook Users, the Pew Research Center