When Burger King used __________ for its "WHOPPER® Detour" stunt, it tried to lure customers away from McDonald's and to get them to use its mobile app. When customers got within 600 feet of a McDonald's, they would receive a notification on their phone that they could order a Whopper from the BK® App for only 1 cent.

Question

Quizplus · Accepted Answer

Geofencing is the correct answer because it involves creating a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. In the case of the "WHOPPER® Detour" campaign, Burger King used geofencing technology to detect when customers were within 600 feet of a McDonald's and then sent them a promotional notification through the BK® App.

When Burger King Used __________ for Its "WHOPPER® Detour" Stunt