Influencers don't need millions of followers to be influential. Some of the most influential people may be ____________, everyday people who love an organization. They can be fiercely loyal customers, like those featured in Southwest Airlines' "Behind Every Seat is a Story" campaign.

Question

Quizplus · Accepted Answer

Brand advocates are everyday people who are loyal customers and promote a brand because they genuinely love it, similar to those in the Southwest Airlines campaign.

Influencers Don't Need Millions of Followers to Be Influential