Question 1

RJ is putting the finishing touches on a new web site he developed for his non-profit organization. Before he finishes, he works with his IT director to add _________. These are important because they describe the web page to search engines.

Accepted Answer

Meta tags are used to describe a web page's content to search engines, helping improve the site's SEO and visibility.

Question 2

Even in writing for robots, public relations professionals need to have useful and original information along with good storytelling. The more other sites view a web page as valuable, the more they will provide _____________ to our site.

Accepted Answer

The answer of Even in writing for robots, public relations...

Question 3

Anwar planned a vacation that is going to delay a client project. He included the hashtag #SorryNotSorry in the e-mail to his boss and client. He obviously was not able to distinguish from the syntax of text messaging and Instagram to the formalities of an interoffice e-mail or client status report. In PR terms, he failed to ____________.

Accepted Answer

Anwar failed to recognize a code switch, which means he did not adapt his communication style to the formal context of an interoffice email or client status report, instead using informal elements like a hashtag that would be more appropriate in casual, social media contexts.

Question 4

Reporter Cornelius Foote understands that publicly traded companies are required to have certain language and boilerplates in ________. However, he sees too many that are written in a cumbersome, wordy style that has become obsolete.

Accepted Answer

The answer of Reporter Cornelius Foote understands that publicly traded...

Question 5

Words matter, as public relations firm, ___________, in Austin, Texas, found out. It named its agency, a hospitality PR firm that specializes in food and drink, the same name as a 1937 poem by Abel Meerpol about racism and lynching. The company eventually closed its doors and admitted it should have known better.

Accepted Answer

The correct answer is D) Strange Fruit. The public relations firm in Austin, Texas, named its agency "Strange Fruit," which is also the title of a 1937 poem by Abel Meerpol about racism and lynching. This choice of name led to significant backlash due to the sensitive and historical context of the poem, eventually contributing to the firm's closure.

Quiz 9: Writing

RJ is putting the finishing touches on a new web site he developed for his non-profit organization. Before he finishes, he works with his IT director to add _________. These are important because they describe the web page to search engines.

Even in writing for robots, public relations professionals need to have useful and original information along with good storytelling. The more other sites view a web page as valuable, the more they will provide _____________ to our site.

Reporter Cornelius Foote understands that publicly traded companies are required to have certain language and boilerplates in ________. However, he sees too many that are written in a cumbersome, wordy style that has become obsolete.