Abbie designs a paid media message for AT&T that will appear on the giant video display. No specific product or service will be mentioned, only a series of vignettes promoting the company as a whole. Her approach is known as __________.
A) Brand advertising
B) Corporate advertising
C) Qualitative advertising
D) Native advertising

Question

Quizplus · Accepted Answer

Corporate advertising focuses on promoting the company as a whole rather than specific products or services, which aligns with the description of Abbie's approach.

Abbie Designs a Paid Media Message for AT&T That Will