A key step in the process of ethical decision making is identifying the diverse parties who will be affected by a decision and defining the organization's loyalty to each party. Loyalty is an example of ___________.
A) An optional value of public relations
B) A core value of public relations
C) A value not listed in the PRSA Code of Ethics
D) Political correctness

Question

Quizplus · Accepted Answer

Loyalty is considered a core value of public relations, as it emphasizes the importance of being faithful to those whom the PR professional represents, while also considering the impact of decisions on various stakeholders.

A Key Step in the Process of Ethical Decision Making