Andy enjoys writing newsletters, emails, and scripts for advertisements because he can develop and produce them exactly how he wants and guarantee where and to whom the messages are sent. Andy prefers _________.
A) Written words over images
B) Earned media over paid media
C) Controlled media over uncontrolled media
D) Working independently over teamwork

Question

Quizplus · Accepted Answer

Andy's preference for developing and producing messages exactly how he wants and controlling where and to whom the messages are sent indicates a preference for controlled media over uncontrolled media. Controlled media allows the creator to manage all aspects of the communication.

Andy Enjoys Writing Newsletters, Emails, and Scripts for Advertisements Because