Question 1

Ruben knows launching a new diversity initiative for his company needs more than window dressing. He needs to go beyond being politically correct and instead, focus on ________ to the people affected by his organization's decisions.
A) Payment
B) Loyalty
C) Honors
D) Honesty

Accepted Answer

The answer of Ruben knows launching a new diversity initiative...

Question 2

While not mentioned directly in the PRSA Code of Ethics, ________ is an important issue to professional organizations worldwide. PR agencies value this as a priority for both their internal staffing and improving their services.
A) Diversity
B) Loyalty
C) Empathy
D) Mentoring

Accepted Answer

Diversity is an important issue to professional organizations worldwide, including PR agencies, as it enhances creativity, perspective, and service quality, even though it may not be directly mentioned in the PRSA Code of Ethics.

Question 3

The more __________ decision makers are within an organization, the more effective the organization will be in relating to various publics.
A) Flexible
B) Diverse
C) Politically correct
D) Structured

Accepted Answer

Diverse decision makers bring a variety of perspectives, experiences, and ideas, which can enhance an organization's ability to relate to different groups and publics effectively.

Question 4

Kori feels stuck at work. Though she received a promotion to account manager, she has been in this role for five years and can't seem to get promoted to director. Kori is experiencing ___________.
A) The invisible barrier
B) The glass ceiling
C) The dead end
D) The glass roof

Accepted Answer

The glass ceiling is a metaphor used to represent an invisible barrier that prevents a given demographic (typically applied to minorities and women) from rising beyond a certain level in a hierarchy. Kori's inability to get promoted despite her qualifications and experience is a classic example of hitting the glass ceiling.

Question 5

Organizational action is the foundation of credible communication. In other words, organizations must "walk the talk." This speaks to the idea that the implementation of solid public relations programs requires the management of organizational action. Communication that is not based on meaningful action is an example of ___________.
A) Ethical behavior
B) Political correctnessss
C) Diversion
D) Spin

Accepted Answer

Spin refers to a form of public relations in which an event or situation is portrayed in a biased way, often ignoring the underlying actions or facts. It emphasizes the manipulation of the narrative without necessarily grounding it in meaningful organizational actions or changes, thus fitting the description of communication not based on meaningful action.

Quiz 7: Implementation

Ruben knows launching a new diversity initiative for his company needs more than window dressing. He needs to go beyond being politically correct and instead, focus on ________ to the people affected by his organization's decisions.

While not mentioned directly in the PRSA Code of Ethics, ________ is an important issue to professional organizations worldwide. PR agencies value this as a priority for both their internal staffing and improving their services.

The more __________ decision makers are within an organization, the more effective the organization will be in relating to various publics.

Kori feels stuck at work. Though she received a promotion to account manager, she has been in this role for five years and can't seem to get promoted to director. Kori is experiencing ___________.