Audience data from services like Nielsen TV ratings, responses to radio promotions, coupon codes from print ads, or traffic data from web pages can all be useful in researching ______________ publics.
A) Latent
B) Active
C) Internal
D) External

Question

Quizplus · Accepted Answer

These types of audience data are instrumental in researching external publics, as they provide insights into the behaviors, preferences, and responses of individuals outside the organization.

Audience Data from Services Like Nielsen TV Ratings, Responses to Radio