Good internal communication affects external communication because employees serve as brand advocates. But content meant for internal audiences can also be leaked externally, having a negative impact, as in the case of the leaked Amazon training video. The connection between internal and external communication can best be described as __________.
A) Opposite ends of the spectrum
B) Parallel but distinct
C) Perpendicular
D) Blurred lines

Question

Quizplus · Accepted Answer

The connection between internal and external communication is best described as "blurred lines" because the information intended for internal audiences can easily become external, affecting the brand's public image. This reflects the interconnectedness and potential overlap between internal and external communications.

Good Internal Communication Affects External Communication Because Employees Serve as Brand