Tesla Motors wanted to discover how people think and feel about their electric car that can drive itself. They formed a 12-person focus group composed of owners and nonowners of Tesla cars. This is an example of ___________ research.
A) Crowdsourcing
B) Qualitative
C) Quantitative
D) Word-of-mouth

Question

Quizplus · Accepted Answer

Qualitative research is aimed at understanding how people think and feel, often involving small groups or interviews to gather in-depth insights, which is what Tesla is doing with its focus group.

Tesla Motors Wanted to Discover How People Think and Feel