To better understand shopper behavior, researchers will walk the aisles at a grocery store, pretending to shop. The researchers will really be watching how people move through the store and select their products. This is an example of what kind of research?
A) Active observation
B) Latent observation
C) Participant observation
D) Nonparticipant observation

Question

Quizplus · Accepted Answer

This is an example of nonparticipant observation because the researchers are observing the subjects without interacting with them or becoming involved in the situation they are studying.

To Better Understand Shopper Behavior, Researchers Will Walk the Aisles