Olivia spotted a nice outfit on the Loft's Pinterest pinboard. She saw the same message on Loft's Facebook page and decided to buy the outfit. What persuasive technique is being used by Loft?

Question

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Integrated marketing communication is being used here, as Loft is coordinating their messaging across multiple platforms (Pinterest and Facebook) to reinforce the message and persuade Olivia to make a purchase.

Olivia Spotted a Nice Outfit on the Loft's Pinterest Pinboard