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Emmett Works in Marketing for a Chewing Gum Company

Question 36

Multiple Choice

Emmett works in marketing for a chewing gum company. He came up with the idea of printing the brand's social media handles on the wrappers for each individual piece of gum to encourage social sharing about the product. In this way, Emmett is hoping to spur ________________.


A) Low-cost publicity
B) Brand advocacy
C) Responsible packaging
D) Word-of-mouth promotion

Correct Answer:

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