Tessa is working on a marketing plan for a new meal preparation delivery service that focuses on time - she knows her customers do not have time to research recipes, build a shopping list, buy ingredients, and then prepare and cook them into a cohesive meal. Tessa's emphasis on time is another way of looking at ___________ to the customer.

Question

Quizplus · Accepted Answer

Tessa's emphasis on saving time for her customers can be seen as reducing the "cost" of time involved in meal preparation. This perspective considers not just the monetary cost but also the value of time saved, which is a significant aspect of the service's value proposition.

Tessa Is Working on a Marketing Plan for a New