Marnie, a public relations practitioner, monitors surveys, e-mail responses, Twitter comments, usability studies, and focus groups to gauge the success of her efforts. This research strategy is an example of ____________.
A) Spying on the client
B) Following George Orwell's 1984 template
C) Learning how to manipulate online media
D) Applying ways organizations get to know their publics

Question

Quizplus · Accepted Answer

Marnie's strategy of monitoring various forms of feedback and interaction is a method of understanding and gauging the public's response to her public relations efforts. This approach is a standard practice in public relations to better understand and serve the target audience or publics, hence it is an example of how organizations get to know their publics.

Marnie, a Public Relations Practitioner, Monitors Surveys, E-Mail Responses, Twitter