Robert, an executive at Ford Motors, is given the task of finding a solution to the growing concern over automobile safety. He contracted with a PR practitioner, Jason, who counseled him to launch a safety campaign including safety researchers, engineers, and law enforcement. In response, Ford changed its vehicle design following feedback from its publics. The relationship between Ford and its publics is ____________.
A) Symmetrical
B) Asymmetrical
C) Material
D) Immaterial

Question

Quizplus · Accepted Answer

The relationship is symmetrical because Ford engaged in two-way communication with its publics, taking their feedback into account and making changes based on that feedback, indicating a balanced exchange of information and influence.

Robert, an Executive at Ford Motors, Is Given the Task