Ford Motor Company used research and listened to concerns from its key publics. It then changed its operations and vehicle design in the interest of its publics based on their input. By listening and addressing feedback, Ford was able to benefit both stakeholders and the company. This is an example of _____________.
A) Ethical management
B) Two-way asymmetrical communication
C) Public permission
D) Two-way symmetrical communication

Question

Quizplus · Accepted Answer

This is an example of two-way symmetrical communication, where an organization engages in open dialogue with its publics, listens to their feedback, and makes changes based on that feedback. This approach is characterized by mutual understanding and adjustments by both the organization and its stakeholders.

Ford Motor Company Used Research and Listened to Concerns from Its