Mallory, a public relations practitioner, has a client in the publishing industry. She scored a major hit by getting her client to be featured on the Today show and on the cover of Rolling Stone magazine. By arranging this coverage, Mallory is applying the function of mass media known as ____________.
A) Staging
B) Exhibition
C) Status conferral
D) Sales pitch

Question

Quizplus · Accepted Answer

Mallory is applying the status conferral function of mass media by securing high-profile coverage for her client. This function refers to the media's ability to confer status or importance on individuals, topics, or issues by covering them, thereby signaling to the public that these subjects are noteworthy.

Mallory, a Public Relations Practitioner, Has a Client in the Publishing