___________ is a value in the PRSA Code of Ethics, yet frowned upon by journalists. PR practitioners serve the public interest by supporting those we represent. But according to the Society of Professional Journalists, "analysis and commentary should be labelled and not misrepresent fact or context. Distinguish news from advertising and shun hybrids that blur the lines between the two."
A) Advocacy
B) Objectivity
C) Transparency
D) Honesty

Question

Quizplus · Accepted Answer

Advocacy is a value in the PRSA Code of Ethics, which emphasizes supporting clients or employers. However, journalists prioritize objectivity and may view advocacy with skepticism as it can blur the lines between factual reporting and promoting a specific viewpoint or interest.

___________ Is a Value in the PRSA Code of Ethics