A video of Domino's employees "tampering" with pizzas and joking about it went viral. The video received almost 1 million views before it was taken down. Domino's CEO, Patrick Doyle, posted his own YouTube video: a formal apology stating, "We sincerely apologize for this incident." Based on its impersonal delivery, the company received mixed reviews for the apology, otherwise known as ___________.
A) The ricochet effect
B) The recoil effect
C) The bomb effect
D) The boomerang effect

Question

Quizplus · Accepted Answer

The correct term is "The boomerang effect," which refers to a situation where an attempt to create a positive outcome results in the opposite effect, often due to the manner in which the message is delivered or perceived. In this case, the impersonal delivery of the apology led to mixed reviews, rather than a uniformly positive response.

A Video of Domino's Employees "Tampering" with Pizzas and Joking