Prior to the rise of social media, crisis managers talked about the importance of _________, the first few hours after a surprise crisis breaks when an organization has its best opportunity to get out ahead of crisis communication with accurate information. With social media, that opportunity has been reduced to minutes or even seconds.
A) The silent cache
B) The golden hours
C) The wonder window
D) The hidden realm

Question

Quizplus · Accepted Answer

The term "The golden hours" refers to the critical initial period following a crisis when organizations have the best chance to influence the narrative with accurate and timely information. This concept emphasizes the importance of swift and effective communication immediately after a crisis occurs.

Prior to the Rise of Social Media, Crisis Managers Talked