The classic definition of public relations from Cutlip and Center's Effective Public Relations, defines public relations as ____________.
A) An essential function that serves to limit damage to an organization's reputation
B) A strategic function that facilitates communication from an organization to the general public
C) A management function that establishes and creates mutually beneficial relationships between an organization and the publics on who its success or failure depends
D) An executive function that manipulates key audiences into buying products and services from, or donating to, any organizationss

Question

Quizplus · Accepted Answer

The classic definition of public relations according to Cutlip and Center's Effective Public Relations is that it is a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. This definition emphasizes the strategic role of public relations in building and managing relationships rather than just managing the organization's image or manipulating public opinion.

The Classic Definition of Public Relations from Cutlip and Center's