When an organization's communication is more focused more on image and less on what the organization is doing, its public relations can earn a negative, yet accurate connotation like ______.
A) Deceive
B) Spin
C) Incite
D) Design

Question

Quizplus · Accepted Answer

The term "spin" is often used to describe a form of public relations in which the communication is heavily focused on manipulating the perception of an issue or situation to favor an organization or individual, rather than providing a straightforward and honest account. This can lead to a negative connotation as it implies a lack of transparency and potential deception in communication efforts.

When an Organization's Communication Is More Focused More on Image