Matthew is a public relations practitioner for a large non-profit organization. He uses traditional research methods like surveys, monitors what people are saying on social media and in the news, and talks to employees and donors about the organization. Not only is he looking for feedback to help improve the organization, this type of listening will help _________________.
A) Avoid surprises that could lead to a crisis
B) Save on budget costs
C) Do a better job with spinning
D) Improve his time management

Question

Quizplus · Accepted Answer

Matthew's approach to gathering information from various sources is aimed at understanding public perception and identifying potential issues early. This proactive strategy helps in avoiding surprises that could escalate into a crisis, by allowing the organization to address concerns before they become larger problems.

Matthew Is a Public Relations Practitioner for a Large Non-Profit