When asked to tweet from his client's Twitter account during a tradeshow, Todd Defren of SHIFT Communications faced an ethical dilemma. Using Kathy Fitzpatrick's Guide for Ethical Decision-Making to work through this ethical conflict, how did Todd ultimately resolve this dilemma?
A) He refused to compromise his own standards and said he would not tweet under false circumstances
B) He weighed his choices and felt this wasn't a significant conflict worthy of damaging his relationship with the client
C) He compromised, promoting in advance and throughout the event that these tweets may be composed by other team members
D) He chose not to tweet, but composed a blog post after the event on behalf of the client

Question

Quizplus · Accepted Answer

Todd Defren resolved the ethical dilemma by compromising, promoting in advance and throughout the event that these tweets may be composed by other team members. This approach maintained transparency with the audience while still supporting his client's needs.

When Asked to Tweet from His Client's Twitter Account During