______________ play an essential role in good, proactive public relations, helping to give meaning to day-to-day work. Key values such as honesty, loyalty, transparency, and social responsibility help practitioners avoid reactive damage control and deceptive spin.
A) Plans
B) Ethics
C) Assumptions
D) Regulations

Question

Quizplus · Accepted Answer

Ethics are fundamental in guiding public relations practitioners toward actions that uphold honesty, loyalty, transparency, and social responsibility, thereby preventing the need for reactive measures and ensuring integrity in their work.

______________ Play an Essential Role in Good, Proactive Public Relations