Advertising certain products at reduced prices is an example of which type of capacity strategy?
A) Level capacity
B) Chase demand
C) Demand management
D) Capacity leading

Question

Quizplus · Accepted Answer

Demand management strategies involve adjusting the company's output, pricing, or promotional strategies to influence the level of demand to match the available capacity. Advertising products at reduced prices is a way to stimulate demand, aligning it more closely with the company's capacity.

Advertising Certain Products at Reduced Prices Is an Example of Which