Question 1

When communicating corporate responsibility, companies may be tempted to communicate instead of improving performance.

Accepted Answer

Companies might opt to focus on communicating about corporate responsibility efforts, sometimes exaggerating or misrepresenting their actual performance, rather than making substantial improvements to their practices. This is often referred to as "greenwashing."

Question 2

What must meet the expectations of stakeholders, and goes beyond philanthropy and legal compliance?

Accepted Answer

Corporate responsibility involves meeting the expectations of stakeholders, which includes but is not limited to philanthropy and legal compliance. It encompasses a company's efforts to have a positive impact on the environment, consumers, employees, communities, and all other members of the public sphere.

Question 3

Out of all the best practices for communicating corporate responsibility, what is the most important?

Accepted Answer

Transparency is considered the most important practice in communicating corporate responsibility, as it builds trust with stakeholders by openly sharing both positive and negative information related to the company's operations and impact.

Question 4

What are the 6 rules companies that effectively communicate corporate responsibility follow?

Accepted Answer

The answer of What are the 6 rules companies that...

Question 5

In order to communicate responsibility, there has to be credibility. How do communicators establish credibility?

Accepted Answer

The answer of In order to communicate responsibility, there has...

Question 6

According to Michael Porter, companies need to move away from ___ actions into a ____ integration of social initiatives into business competitive strategy.

Accepted Answer

The answer of According to Michael Porter, companies need to...

Question 7

What is the competitive advantage of corporate responsibility?

Accepted Answer

The answer of What is the competitive advantage of corporate...

Question 8

Meeting non-financial expectations of ____ helps a company manage risk, protect its reputation, and attract and retain employees.

Accepted Answer

The answer of Meeting non-financial expectations of ____ helps a...

Quiz 12: Corporate Responsibility