Question 1

Survey research involves the collection of information from a ______ of individuals.

Accepted Answer

Survey research typically involves collecting information from a sample, which is a subset of the larger population of interest. This allows researchers to make inferences about the population based on the responses of the sample.

Question 2

What is one of the four main types of errors that may occur in survey research?

Accepted Answer

Sampling errors occur when the sample does not accurately represent the population from which it was drawn, leading to inaccuracies in the survey results.

Question 3

Sending ______ mailings to respondents of mail-in surveys is important for obtaining an adequate response rate.

Accepted Answer

Follow-up mailings are crucial in survey research as they help increase the response rate by reminding respondents to complete and return the survey.

Question 4

Which of the following is a typical problem for phone surveys?

Accepted Answer

Phone surveys often face the challenge of needing numerous callbacks to reach respondents, increasing the time and cost involved in conducting the survey.

Question 5

When conducting survey research, which is a typical ethical concern?

Accepted Answer

Anonymity is a typical ethical concern in survey research because it involves protecting the identities of participants to ensure their privacy and confidentiality. This is crucial for ethical research practices.

Question 6

Which of the following is a potential problem for in-person interviews?

Accepted Answer

The answer of Which of the following is a potential...

Question 7

If you receive poor participation in your survey research, it is likely due to ______.

Accepted Answer

Nonresponse refers to the lack of participation or response from individuals selected to be part of a survey, leading to poor participation rates.

Question 8

The best option for avoiding the impacts of idiosyncratic variation in responses is to develop multiple questions about a concept and then do what?

Accepted Answer

Averaging the responses to multiple questions about a concept in a composite measure helps to smooth out the idiosyncratic variations in individual responses, providing a more reliable assessment of the concept being measured.

Question 9

According to the text, what is the most important requirement for obtaining an adequate response rate to a mailed survey?

Accepted Answer

Sending follow-up mailings to non-respondents is often considered the most effective method to increase response rates in mailed surveys, as it reminds and encourages those who have not yet responded to participate.

Question 10

The ______ it sets the tone for mailed questionnaires.

Accepted Answer

The cover letter is crucial in setting the tone for mailed questionnaires as it introduces the purpose of the questionnaire, encourages participation, and can address any concerns or questions the recipient might have, thereby influencing their willingness to complete and return the questionnaire.

Question 11

A mailed survey's cover letter must be ______ and ______.

Accepted Answer

A mailed survey's cover letter should be interesting to capture the recipient's attention and responsible to ensure that the information provided is accurate and trustworthy.

Question 12

A carefully prepared cover letter for a mailed survey should accomplish which of the following?

Accepted Answer

A carefully prepared cover letter for a mailed survey is primarily aimed at increasing response rates by clearly explaining the purpose of the survey, ensuring participants of the importance of their responses, and providing any necessary instructions.

Question 13

A mixed-mode survey allows the strengths of one survey design to ______.

Accepted Answer

Mixed-mode surveys are designed to allow the strengths of one survey design to compensate for the weaknesses of another, thereby enhancing the overall quality and reliability of the research findings.

Question 14

Which of the following statements is true about mixed-mode survey designs?

Accepted Answer

Mixed-mode survey designs often improve overall participation rates by accommodating different preferences for survey completion methods among participants.

Question 15

Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Accepted Answer

This approach is a mixed-mode survey because it combines two different methods of data collection: mailing a survey and conducting follow-up interviews by phone. Mixed-mode surveys are used to increase response rates and reach different segments of a population.

Question 16

Leaving out cell-phones when conducting phone surveys may result in ______.

Accepted Answer

Leaving out cell-phones can lead to survey bias because it excludes a significant portion of the population that primarily or exclusively uses cell phones, potentially skewing the results.

Question 17

Dr. Jarvis is conducting a survey to explore how students feel about their academic institutions. Several of the questions she aims to ask cannot be measured using fixed response choices. What should Dr. Jarvis consider for her study?

Accepted Answer

Open-ended questions are suitable for Dr. Jarvis's study because they allow respondents to express their feelings and thoughts about their academic institutions in their own words, capturing a range of perspectives that fixed response choices might not accommodate.

Question 18

What type of participants can skew results if they are required to choose between fixed options?

Accepted Answer

The answer of What type of participants can skew results...

Question 19

______ phrase an attitude in terms of one end of a continuum such as strongly agree-strongly disagree.

Accepted Answer

Likert scales phrase an attitude in terms of one end of a continuum such as strongly agree-strongly disagree, allowing respondents to express the intensity of their feelings.

Question 20

The combination of questions created in a survey by filter and contingent questions is known as a(n) ______.

Accepted Answer

Skip patterns in surveys direct respondents to different questions based on their previous answers, effectively creating a customized path through the survey for each participant. This allows for more relevant and detailed data collection.

Quiz 7: Survey Research