Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.

Name: Sending a mailed survey and following up with non-respondents with a phone interview is an example of ______.
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This approach is a mixed-mode survey because it combines two different methods of data collection: mailing a survey and conducting follow-up interviews by phone. Mixed-mode surveys are used to increase response rates and reach different segments of a population.

Sending a Mailed Survey and Following Up with Non-Respondents with a Phone