When self-enhancement is understood in terms of promoting attributes that are important to the self-enhancer and not in terms of individualism and collectivism, research shows that
A) self-enhancement is more likely in western cultures
B)self-enhancement is a nearly universal trait
C) the self-enhancement effect becomes insignificant
D) the likelihood of self-enhancement is greater in eastern Asia

Question

Quizplus · Accepted Answer

Self-enhancement, when defined as promoting attributes important to oneself rather than through the lens of individualism or collectivism, is seen as a nearly universal trait across cultures. This perspective shifts the focus from cultural differences to a common human tendency to highlight personal attributes that are valued by the individual.

When Self-Enhancement Is Understood in Terms of Promoting Attributes That