People who take the implicit-association test (IAT) will explicitly deny holding stereotypical views but will still show a tendency to make stereotype-consistent responses ________ than responses that are inconsistent with a stereotype, and this is because stereotypes are held in ________.
A) more quickly; implicit memory beyond awareness and activated automatically
B) less quickly; implicit memory beyond awareness and activated automatically
C) more quickly; than responses that are inconsistent with a stereotype, and this is because stereotypes are held in explicit memory
D) less quickly; explicit memory

Question

Quizplus · Accepted Answer

The correct answer is A because the implicit-association test (IAT) measures the strength of associations between concepts and evaluations or stereotypes, revealing that people can unconsciously hold stereotypical views. These views are stored in implicit memory, which operates beyond our conscious awareness and is activated automatically, leading to faster stereotype-consistent responses.

People Who Take the Implicit-Association Test (IAT) Will Explicitly Deny