As audiences become more and more segmented, localization is one of the key activities of the biggest advertising firms.
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Q34: In the PR industry, distribution depends on
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Q35: Social Networking tools such as Twitter and
Q36: A direct marketing agency creates advertising that
Q37: Dividing people into categories of consumers is
Q38: Internal relations involves delivering messages to the
Q40: A press release is written in a
Q41: Advertising conglomerates are called agency holding companies.
Q42: Direct-marketing agencies attempt to shape messages that
Q43: Research activities are not needed to position
Q44: The term "in-store media" refers to the
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