Advertising conglomerates are called agency holding companies.
Correct Answer:
Verified
Q36: A direct marketing agency creates advertising that
Q37: Dividing people into categories of consumers is
Q38: Internal relations involves delivering messages to the
Q39: As audiences become more and more segmented,
Q40: A press release is written in a
Q42: Direct-marketing agencies attempt to shape messages that
Q43: Research activities are not needed to position
Q44: The term "in-store media" refers to the
Q45: Although CPM is important to media outlets,
Q46: Location-based advertising refers to an ad agency's
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